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Starbucks has intentionally created a culture wherein their customers feel welcomed, special, delighted and otherwise brightened.
At the Starbucks I most frequent, I look forward to the gentleman who tells me, every time, without fail, to “have a sparkling day”. He tells everyone this, and yet it fails to make it less special to hear. I actually look forward to this, he’s so genuine, and so warm, and quite frankly, so like a Starbucks employee to do something like that.
Starbucks makes it a point to hire folks with dynamic personalities (I’m sure there’s a bad apple here and there, but for the most part…), that’s why their service feels different. It’s part of your customer experience.
A few days ago, a Starbucks employee in London wrote a somewhat flirty, but flattering comment on a customers cup. This is actually quite common among Starbucks baristas. You can read about the store here in The Daily Mail .
The reason I’m bringing this up is because there was quite a lot of backlash of people claiming to be offended by it.
NOT the customer, and NOT the customer’s mother who posted a picture of the cup on social media that went viral.
People outside of the person it actually happened to, decided they were offended by it.
The customer is 19 years old, and was flattered. Further, she frequents that Starbucks and gets along fine with the barista there, whom she knows was just being harmlessly cheeky with her.
And yet, a barrage of people are upset because of it. Which, once again (this seems to be happening with increasing frequency) got me to thinking about how people decide to be offended by things they have no reason to be offended by, and that they’re choosing to make “offensive”.
Can we stop looking for reasons to be offended?
I did some research. And as it turns out, I’m not the only one who thinks it’s gone too far. Some people are really nice about it. Like the author of this kind post, 10 Ways You Can Stop Being So Easily Offended by meanttobehappy.com.
I’m a little more direct than that, so this guy, and what he has to say, is more my style. The irony is, you probably shouldn’t read this if you’re easily offended.
Life is a series of circumstances, dynamics, instances, moments and choices. Yes, it’s true that we cannot control everything that happens to us. But we can control how we decide to feel about it.
You can choose to have another perspective. You can put yourself in their shoes, or ask yourself if you’re blowing things out of proportion, or if it’s worth your energy to blow your lid over something (especially if it has nothing to do with you).
The next time you decide you’re offended by something, just stop and think about it. Are you really offended? Really?